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Adding Speed to Style E-Commerce as the Gateway to New Markets

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Adding Speed to Style E-Commerce as the Gateway to New Markets

Textile Sourcing Meet ’25 at Jaipur, the spotlight turned to one of the most powerful disruptors in fashion manufacturing—E-Commerce.

In a dynamic session moderated by Prateek Sanadhya  (GEAR GeNext) , top minds decoded how the past decade of digital evolution has opened unprecedented opportunities for fashion manufacturers—both in India and across global markets.

Key Voices Driving the Dialogue:

Rohit Kamra, Celebrity Designer, Rohit Kamra Designs – Showcased how e-commerce fuels brand visibility and direct-to-consumer growth  Binamra Dash, Head of Marketing, Alibaba.com India – Unpacked how platforms like Alibaba are unlocking new global buyer gateways for Indian manufacturers  Sonil Jain, CEO, SOWTEX—Revealed how digitizing the backend textile supply chain, unlocking ready materials stocks is accelerating procurement and delivery cycles, cutting down lead times

From ready-to-ship collections to on-demand sourcing, the message was clear:
Speed, visibility, and digital agility are no longer optional—they’re the new competitive edge.

Why Fashion Brands Should Pay Attention

E-commerce is projected to drive $36B+ in fashion GMV by 2030

Global buyers are sourcing faster, smarter, and more transparently

Indian manufacturers who digitize now will lead the next wave of exports

This session wasn’t just a conversation—it was a blueprint for scaling with speed.

Oct 2025 Sandhya
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Team SOWTEX