How is
Textile-Eco-system-better-than-Textile-Industry
B2B
marketplaces in the textile ecosystem have emerged aggressively both at the
global and domestic levels. This has led to B2B buying and sourcing much more
through online platforms at affordable and reasonable prices. Shorter
deliveries are promised, disruptive tech is making space and all of this is
expected to change the game.
Heightened
Mobility
Consumers are
on the go and mobile. Internet penetration in India is growing at the fastest
rate in the world. Many players such as Sowtex are redesigning sustainable and
user-friendly apps to engage partners, at any time and place.
Changing
Social Behaviour
Players with
significant B2B and B2BC components have recorded a change in the social
behaviours of their end-users. This has translated into heightened internal and
external collaboration via various immersive tools. Such platforms are aiding
companies to experiment with upcoming trends in how textile gets manufactured,
distributed and even worn.
Today,
consumers are better aware of what they want. They understand their needs
better than before and are open to being convinced otherwise. Consumers are
open to trying out garments and textiles in cost-effective and effort-effective
ways. AI-backed algorithms are helping with personalized search, effective
searching based on past searches and the option of trying things out digitally
without spending a penny.
Holistic
Review Mechanism
There are
more than a few ways of understanding a textile sample’s success rate and even
its Key Performance Indicators. Adding Sustainability to the mix, Virtual
Fashion Collections and 3D Visualizations like the ones rendered by 3D
softwares like Tukatech have been doing an impressive job in taking the
Digitization Index forward. In fact, real life-like simulations have the added
benefit of being sustainable and easy to share along with being usable for
further innovations, for instance as NFT’s in the Metaverse. Furthermore,
Having an immersive digital media presence of it and having an audience to rate
it and provide their testimonials works wonders. The advent of the Metaverse
and the Web3 financial models is making a case for such businesses with a
futuristic model for building their textile brands.
Oct 2022 Info Sowtex